Category Archives: Marketing & Sales

Providing business owners marketing and sales advice to help them promote and grow their business

Marketing Strategy

7 Free to Low-Cost Marketing Ideas

Marketing doesn’t have to be expensive. Sure, there are large companies spending millions of dollars on advertising.  But most small-to-medium sized businesses don’t have unlimited funds. If you are one of these companies, you need to be smart and creative

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Female entrepreneur showing graph on ways to increase revenue

8 Easy-To-Implement Ways To Increase Your Revenue

For your company to succeed, eventually you will need to start increasing your revenue.  Without additional revenue you will not be able to expand your operations by hiring staff, purchasing equipment, manufacture products, deliver services. If you have low revenue,

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Business owners showing growth of businesses

5 Must Haves To Grow Your Business

According to Get2Growth.com there are 305 Million total startups annually.  Of these startups, only 10% will survive. What can you do to ensure you’re the fortunate 10%?  You can start by implementing these 5 Must Haves To Grow Your Business.

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The Basics of Market Research

Why is market research so important to the success of your business? Market research will provide you detail on your competition, understand your customer’s pain points, their likes and dislikes, and their buying behavior. Successful businesses use this data to

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5 Simple Ways to Scale Your Business

  Running a thriving, startup business is great. Having a business that scales? Even better. Scaling your business is different from growing your business. GROWTH – When you grow your business, your revenue increases at a steady rate with resources

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How to Create a Mobile Strategy for Your Business

Before we get into the how, let’s discuss why creating a mobile strategy for your business is important. I’m willing to bet you checked your email today on a mobile device. You went on Facebook or Instagram on your phone.

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video marketing

Why you need to invest in video

In this fast-paced world where we’re always thinking about 1200 different things, video marketing is dominating the content creation space. According to Business Insider, video will account for 82% of traffic by 2021. We’re just a few years away from

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Don't give away equity in your business

Going Big Without Giving Away Equity

If you’ve watched Shark Tank or read any of our articles on Angel Investors, you know that those opportunities come with a cost: equity. I personally am not a fan of giving away equity. A lot of industries will have

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Video call

Using Video to Increase Reach

By now, your business is probably on social media. Facebook is probably one of the first social media accounts you obtained for your business. I’m betting your newsfeed on Facebook is full of live videos and there’s a reason for

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Social Media highlighted with red marker in a handwritten chart

The number one reason your business needs to be on social media

Just a decade ago, if someone told you that social media would replace most traditional marketing tactics, you probably would have shrugged it off and called it a fad for millennials. Now, platforms like Pinterest are generating a third of

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