Category Archives: Marketing & Sales

Providing business owners marketing and sales advice to help them promote and grow their business

Business owner calculate an increase in profits

Nine Tips to Enhance Your Business Profits

Every business aims to make a profit to keep the business running effectively. As simple as this sound, the path of small businesses has always been plagued with challenges. There are strategies to enhance your business profits but many small

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The Importance of Your Startup’s Visual Brand Identity

How important is your startup’s visual brand identity? The world of startups is a competitive one. A universe of its own with unique requirements to impress your target audience. Overall, being a startup means being extraordinary.  That goal alone is

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Increase Facebook engagement

Increase Facebook Engagement For Small Businesses

Is your business on Facebook? If not, why?  Facebook has 2.41 BILLION monthly active users. The numbers certainly support the fact that you need to have a company Facebook page: 74% visit Facebook daily The average person spends 5 minutes

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Marketing Strategy

7 Free to Low-Cost Marketing Ideas

Marketing doesn’t have to be expensive. Sure, there are large companies spending millions of dollars on advertising.  But most small-to-medium sized businesses don’t have unlimited funds. If you are one of these companies, you need to be smart and creative

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Female entrepreneur showing graph on ways to increase revenue

8 Easy-To-Implement Ways To Increase Your Revenue

For your company to succeed, eventually you will need to start increasing your revenue.  Without additional revenue you will not be able to expand your operations by hiring staff, purchasing equipment, manufacture products, deliver services. If you have low revenue,

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Business owners showing growth of businesses

5 Must Haves To Grow Your Business

According to there are 305 Million total startups annually.  Of these startups, only 10% will survive. What can you do to ensure you’re the fortunate 10%?  You can start by implementing these 5 Must Haves To Grow Your Business.

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The Basics of Market Research

Why is market research so important to the success of your business? Market research will provide you detail on your competition, understand your customer’s pain points, their likes and dislikes, and their buying behavior. Successful businesses use this data to

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5 Simple Ways to Scale Your Business

  Running a thriving, startup business is great. Having a business that scales? Even better. Scaling your business is different from growing your business. GROWTH – When you grow your business, your revenue increases at a steady rate with resources

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How to Create a Mobile Strategy for Your Business

Before we get into the how, let’s discuss why creating a mobile strategy for your business is important. I’m willing to bet you checked your email today on a mobile device. You went on Facebook or Instagram on your phone.

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video marketing

Why you need to invest in video

In this fast-paced world where we’re always thinking about 1200 different things, video marketing is dominating the content creation space. According to Business Insider, video will account for 82% of traffic by 2021. We’re just a few years away from

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