Category Archives: Insights To Business

Tell me, are you a boss or a leader?

Maybe this sounds like a pretty dumb question. Maybe you’re thinking to yourself, “they’re the same thing,” but alas my business-owner friends, they are not. Leaders inspire, mentor, and do so much more. Here are some of the key differences.

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Creating a scalable business

Running a thriving, local business is great.   Having a business that scales? Even better. Scaling your business is different from growing your business. When one grows their business, their revenue increases at a steady rate with resources being added

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video marketing

Why you need to invest in video

I’m the queen of multitasking. As I write this, I have 12 tabs open and Pandora playing in the background. In this fast-paced world where we’re always thinking about 1200 different things, video marketing is dominating the content creation space.

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What to do with the tax cuts

With the tax cut comes, hopefully, more money into your business accounts. You have two choices with this new-found cash – you can invest it, or let it continue to sit in your account.  We’ve seen some companies vow to

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Don't give away equity in your business

Going Big Without Giving Away Equity

If you’ve watched Shark Tank or read any of our articles on Angel Investors, you know that those opportunities come with a cost: equity. I personally am not a fan of giving away equity. A lot of industries will have

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Is your company ready for GDPR?

This week it’s been less about Facebook and more about GDPR or the General Data Protection Regulation. The GDPR deals with privacy and data regulation in Europe. Now, if you’re reading this then more than likely you’re a business based

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Are you leaving Facebook because of the recent issues with congress?

Facebook and Your Business

If you’ve turned on the news at all this week you’ll see one of my favorite people, Mark Zuckerberg, Creator of Facebook, testifying in front of Congress. If you missed the reason he’s testifying,  I’ll summarize it for you: Facebook

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Are you mastering your sales technique?

Every business relies on sales. If you have no sales of any kind, you have a hobby. Today, we want to discuss some sales techniques that will help you close the deal faster and with less objections. Consumers are smart.

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Couple with second location of thriving business

Are you ready for a second location?

Maybe business is thriving, and you’ve been thinking “hmmm, maybe it’s time for a second location…”.  While expanding is awesome, let’s go through the things you need in place to expand. How is business? This seems like a no-brainer but

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Invest in the person and not the idea

I watch Shark Tank too often. It’s embarrassing if I told you how often I watch it. One thing that I notice on the show is that the Sharks will talk more about the person and less about the business.

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