Category Archives: Insights To Business

The Basics of Market Research

Why is market research so important to the success of your business? Market research will provide you detail on your competition, understand your customer’s pain points, their likes and dislikes, and their buying behavior. Successful businesses use this data to

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Financial Risks When Starting A Business

Financial Risks When Starting a Business

As a business owner, the first thing you should be concerned with during every stage of your business journey is knowing and understanding your financial risk. The excitement of starting a business can make it easy to turn a blind

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5 Simple Ways to Scale Your Business

  Running a thriving, startup business is great. Having a business that scales? Even better. Scaling your business is different from growing your business. GROWTH – When you grow your business, your revenue increases at a steady rate with resources

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How to Create a Mobile Strategy for Your Business

Before we get into the how, let’s discuss why creating a mobile strategy for your business is important. I’m willing to bet you checked your email today on a mobile device. You went on Facebook or Instagram on your phone.

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Tell me, are you a boss or a leader?

Maybe this sounds like a pretty dumb question. Maybe you’re thinking to yourself, “they’re the same thing,” but alas my business-owner friends, they are not. Leaders inspire, mentor, and do so much more. Here are some of the key differences.

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video marketing

Why you need to invest in video

I’m the queen of multitasking. As I write this, I have 12 tabs open and Pandora playing in the background. In this fast-paced world where we’re always thinking about 1200 different things, video marketing is dominating the content creation space.

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Don't give away equity in your business

Going Big Without Giving Away Equity

If you’ve watched Shark Tank or read any of our articles on Angel Investors, you know that those opportunities come with a cost: equity. I personally am not a fan of giving away equity. A lot of industries will have

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Is your company ready for GDPR?

This week it’s been less about Facebook and more about GDPR or the General Data Protection Regulation. The GDPR deals with privacy and data regulation in Europe. Now, if you’re reading this then more than likely you’re a business based

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Are you leaving Facebook because of the recent issues with congress?

Facebook and Your Business

If you’ve turned on the news at all this week you’ll see one of my favorite people, Mark Zuckerberg, Creator of Facebook, testifying in front of Congress. If you missed the reason he’s testifying,  I’ll summarize it for you: Facebook

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Are you mastering your sales technique?

Every business relies on sales. If you have no sales of any kind, you have a hobby. Today, we want to discuss some sales techniques that will help you close the deal faster and with less objections. Consumers are smart.

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