How to take advantage of Small Business Saturday

This year small business Saturday, November 28th and given the widespread government shutdowns across the nations, it’s never been more important, or challenging than now to promote the value of small businesses and get consumers to engage with you either online or in-store

What is Small Business Saturday

Small Business Saturday is a day dedicated to supporting small businesses and communities across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. Since it started in 2010, consumers have reported spending an estimated $120 billion across all 10 Small Business Saturdays combined.

How to participate

As an American Express® Card accepting small merchant, the Shop Small Resources Site is your go-to source for tips and inspiration to help you promote your business year-round. Visit the Special Programs section to access the Shop Small® Studio or explore the Promote Your Business section to learn more about other resources to connect your business to American Express® Card Members.

If your business is not on the Shop Small Map or Online Directory, follow the detailed instructions on the Shop Small Map FAQs.

How can you maximize your exposure this year?

Let’s face it, 2020 is unlike any other year on record but that doesn’t mean you shouldn’t make every effort to maximize the value of this day.  One way to ensure a successful Saturday is to reach out to the community and customers and clear state that you’re open for business and are taking all the necessary COVID safety precautions.   You can communicate this with signage, an email communication to customers and prospects, in a local publication ad or on social media.  The point is to be clear about your policies and that you are focused on safety as much as revenue.

Here’s a few more quality tips from the SBA on how to make the most out of the day.

  1. Give yourself a digital makeover. Check your website, social media accounts, and review sites to make sure all online information about your small business is accurate and up to date. Focus on what you offer, where you’re located, and how customers can contact you.  And again, reiterate you’re open for business, state your hours and emphasize safety.
  2. Show what sets you apart. As a small business, it’s tough to compete with big box stores. In your marketing efforts, make sure customers know what makes your small business special. This can be a unique product or service or simply creating an inviting space for shoppers. Whatever that may be, communicate it to customers.
  3. Get social on social media. Promote Small Business Saturday deals and share how you’re preparing your store. Use #ShopSmall on your social media posts to join the overall conversation. Encourage shoppers to snap a selfie and tag your business. This can increase engagement of your posts, potentially reaching new customers.
  4. Plan an event. Organize a Small Business Saturday kickoff with promotional items to draw shoppers in. Consider special discounts or free offerings for loyal customers. Set up an in-store activity that demonstrates your products or services.
  5. Partner up. Contact other small businesses in your area and see how you can team up to provide special offers. Consider highlighting a local charity at your business. It’s a great way to embrace the spirit of the season and give back.
  6. Leverage local events. Identify other holiday events and determine how your business can participate. This could lead to repeat customers and help you become a bigger part of the community.
  7. Promote gift cards. Many holiday shoppers buy gift cards or gift certificates for family and friends, representing a huge opportunity for your small business.
  8. Promote any online shopping capabilities – on social or with signage in your stores or through local advertising.

The SBA offers other resources as does American Express. 

SBA Shop Small marketing support

https://www.americanexpress.com/us/merchant/shop-small.html#toolkit

American Express – Shop Small

https://www.americanexpress.com/us/small-business/shop-small/?intlink=shopsmall-resrouces-shopsmall

About Us

At Small Business Funding, we truly care about the health and well being of our small businesses and specialist 100% in helping small businesses secure critical working capital when other lenders say no.

Our Goal is to Help Small Business Owners Acquire Funding with Speed & Ease

Small Business Funding is committed to providing you access to quick and easy working capital to meet your company’s needs. Every business is different, and we make it OUR BUSINESS to understand your unique needs. 

We are the one stop alternative financing funding source. Regardless if you have bad credit, short time in business, tax liens, judgments, or fast capital needs, we are your solution.

Our philosophy is why work harder when you can work smarter? That’s why Small Business Funding, through our network of financial partners, work with multiple providers on your behalf. Getting you the best rate and terms for your business.

Our network offers you access to quick and easy working capital to meet your individual business needs. We will put together a program to suit your business goals and financial situation, with ease. Why fill out 2, 4, even 6 applications when all you need to do is fill out one?

Our Goal  – To Help Small Business Owners Acquire Funding with Speed & Ease

Small Business Funding is committed to providing you access to quick and easy working capital to meet your company’s needs. Every business is different, and we make it OUR BUSINESS to understand your unique needs.

Alternative Financing Source

We are the one stop alternative financing funding source. Regardless if you have bad credit, short time in business, tax liens, judgments, or fast capital needs, we are your solution.

Our philosophy is why work harder when you can work smarter? That’s why Small Business Funding, through our network of financial partners, work with multiple providers on your behalf. Getting you the best rate and terms for your business.

Our network offers you access to quick and easy working capital to meet your individual business needs. We will put together a program to suit your business goals and financial situation, with ease. Why fill out 2, 4, even 6 applications when all you need to do is fill out one?

Small Business Owners

We recognize that small businesses are the driving force to grow our economy. In good times, as well as the challenging times, business owners need a fast cash flow solution.  Whether you use it for payroll, purchase new equipment, expand inventory, pay taxes, etc.

Fact is, it doesn’t matter what you use the funds for, as long as it helps grow your business and increase your revenue! If your company was turned down by traditional lending sources, such as banks and other commercial lending institutions, Small Business Funding can help. Let us take all of the leg work out of the search and let you focus on what you do best. We bring you choices and you decide which loan or funding option best suits your needs.

Small Business Funding exists to help you get the working capital you need to expand your business and keep you growing.

Join our family – we look forward to serving you. Apply today

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