How to Create a Mobile Strategy for Your Business

Before we get into the how, let’s discuss why creating a mobile strategy for your business is important.

I’m willing to bet you checked your email today on a mobile device. You went on Facebook or Instagram on your phone. You did a quick Google search for something on a phone.

Let’s just look at the stats:

  • As of April 2019, the number of “active internet users” was 4 billion!!! Of that number over 4 billion were mobile internet users.
  • Over 75% of video viewing in on a mobile device
  • 76% check or respond to their emails on a smartphone
  • 54% perform online shopping on a smartphone

With the influx of people using their mobile devices it’s amazing that more websites, emails and ads are not mobile friendly.  That’s why it’s critical for your business to focus on a mobile strategy so you drive more sales at a lower cost.

 

Do You Need A Website?

YES, YES, YES.  Every company should have a website.  Think about the first thing you do when researching a brand.  You search your topic online and the top search results appear.

97% of consumers go online to find and research a business

And, 30% of consumers will not consider a business that does not have a website.

Companies such as WIX and Squarespace make it easy and affordable to design and maintain your very own company website.

And since we’re talking mobile strategies, it is an absolute must that your website is either responsive or has a specific mobile version.

Why is a responsive website needed?

The obvious answer – it’s easy for your customers to view.

That should be reason enough.  But it’s also important for:

Increasing Web Traffic Through Search Engine Optimization

Optimizing Your Online Advertising Performance

 

Should you have a Mobile App?

An app strategy requires more work on both your end as a business owner and as the consumer since they’ll need to actually download something.

So why would someone go this route?

Great For Creating Customer Loyalty

Easy For Customers To Interact With Your Brand

You Can Target Promotions To Your Customers

 

Here are a few personal examples on the benefits of mobile apps:

  • My hair salon has an app. I can book appointments through my account, buy products, earn loyalty points and more.
  • My grocery store’s app allows me to shop, redeem coupons and organize my shopping list.
  • My Starbucks sends me updates and offers when whenever I get close to a store.

 

There are a ton of advantages to having an app if it makes sense for your business.

 

Get Social

There are many different social media tools that you could use, but for our purposes I’m going to focus on the biggest – Facebook.

A strong social media presence can help you grow your database, improve customer loyalty, increase brand recognition, drive sales, and improve SEO.

If you decide on a social media presence, don’t bit off more than you can chew.  Start with one or two social media channel that you know your customers are on.  If you’re not sure, it’s safe to assume they’re on Facebook, YouTube, Instagram or Twitter.

According to statista,

Facebook is #1 with 2.3 million active users

followed by

YouTube is #2 with 1.9 million active users

WhatsApp is #3 with 1.6 million active users

 

GPS based communications…

Remember a minute ago when I said Starbucks sends me offers to my phone when I get close?

You can do that through GPS services on phones. I cannot begin to tell you how many times I’ve been on Waze and an ad has popped up letting me know a store is nearby, and I can ask Waze to add a pit stop to that store.

Location based ads are great because you can reach a whole new audience just because they’re in your area.

 

Master the Email

Email marketing has the highest return on investment of any marketing channel.  This should be a no-brainer strategy.

Here’s why:

82% of customer open a welcome email

Email is a main driver in creating customer loyalty

Quickest & easiest way to get important information to your customer

49% of customer surveyed said they want to receive weekly promotional emails from their favorite brands

 

Those are some basic things you can be doing to have a thriving mobile presence. The faster you get more consumer friendly on mobile, the more money that flows into your account.

 

Posted by sbf in Insights To Business on July 11, 2019