With all of the latest technology, it’s important to find innovative ways to connect with new customers digitally. In today’s tech-savvy world, people do most of their shopping online. This includes researching financial products. Being able to interact with potential customers is important if you want to maximize the possibility of gaining a new client. There are several innovative ways to connect with customers using many different online platforms. From simple social media posts to one-on-one communication with customers, these low cost marketing ideas let you connect in whatever way works best.
Quality and Informative Website
Websites are key business tools that provide a wealth of valuable information along with an inside look at your company and what it offers to its customers. High-quality websites include articles/blogs, photographs, details about products and services as well as information on the many ways a potential client can connect with your business. Offering multiple ways to connect will increase your opportunities to make a sale.
Email marketing is a great way to communicate with your existing customers. Sending updates through emails allows your customers to print the information off and have it available if they are offline. Emails are also a great way to send discount codes or coupons for upcoming events, sales, or even as a birthday or anniversary promotion. Emails can also be tailored to the individual or directed at a specific group of customers.
Social Media Visibility
Make yourself as visible as possible on social media. Create accounts on Facebook, Twitter, Instagram, LinkedIn and other social media platforms that your customers utilize on a regular basis. Post on a daily basis and be responsive to messages. Encourage your customers to like, share, and comment on your posts. Social media is the best way to reach the largest number of people for the least amount of money. You can share almost any message and post as often as you like.
LIVE Chat Option
Offering a LIVE Chat option will allow you to answer questions when your customer asks so they know they are appreciated. While you can set the hours for your LIVE Chat option, it gives your customers a chance to talk to you directly. They get the answers they need from the professionals they trust. They also feel as if they are connected with you on a more personal level. There is nothing a customer appreciates more than knowing they have immediate access to a member of your staff when they have a concern or a serious question. With so many innovative ways to connect with customers, you can communicate with them on many different platforms. Take a little time and get to know your customers. Ask for their feedback and respond to their needs and wishes. This allows you to build a strong rapport with them, making communication so much easier. When you are dealing with confidential information, you also give your customers a choice in how you communicate with them. If you do your homework, it won’t be long before all of you are connecting with old and new customers alike.