Running a thriving, startup business is great.
Having a business that scales? Even better.
Scaling your business is different from growing your business.
GROWTH – When you grow your business, your revenue increases at a steady rate with resources such as employees, offices, inventory, etc being added proportionally at the same rate. The profit margin stays the same but the overall revenue is higher.
SCALING – Scaling your business means that you don’t necessarily need to add additional resources, but your revenue increases. Your profit margin increases as well as your revenue stream.
In order to scale your business, you need a business model that lends itself to scaling. Not all businesses will be able to scale the same way though. A product-based business will need an entirely different strategy than the service-based business.
Here are 5 simple ways you can start using today to scale your business.
1 – Work the SEO
SEO or Search Engine Optimization is a great way to drive traffic to your website.
The internet has made it possible to serve ideal clients anywhere in the world. The problem is, those ideal clients cannot be served if they cannot find you.
SEO is all about creating relevant content that consumers are interested in consuming. This content can be a blog post, landing page, or video. The key here is “relevant”.
You can produce all the content in the world, if it’s not relevant to your potential audience, the algorithms search engines (such as Google) use to determine which piece of content to display on the first page, will not get seen.
There are many agencies or resources online which will help you set up the back end of your content page. You just need to produce the content about your products or services that are relevant to your consumer’s needs.
2 – Blog posts
Blog posts are your way to sell yourself without having to speak to anyone. This is your chance to be helpful to your ideal client by answering questions.
By answering their questions and providing useful knowledge, you are creating an authoritative and trusting relationship with your potential lead.
This also boosts your search engine optimization. It’s a win all around.
3 – Influencer Marketing
Influencer marketing is simply about finding someone with some clout or a following within your target market and bringing them on board. Essentially they are marketing your product or service through their network or social media channels.
In today’s world, reviews are critical. Think of your own shopping experience. How often do you speak with family or friends, asking people on social media, or read online reviews before making a purchase decision?
With influence marketing, you’ve found someone who has already established credibility with their base.
To find that influencer, search the social channels for people who have a large following. The easiest way to do this is to see who your former clients follow on social channels.
4 – Video
Don’t ignore the power of video.
Set up a Facebook Live and share some knowledge with your audience and watch engagement and reach grow organically. However, don’t just stop with Facebook.
With a few simple steps, you can download your Facebook Live video and upload it to YouTube. YouTube is currently the second largest search engine behind Google. People are searching for video at an alarmingly high rate.
Some marketers believe that video search will account for almost 90% of all searches in our near future.
So make sure you’re offering your ideal clients information in a way that they wish to consume it.
5 – Go Digital
Going digital is a great way to scale your business without much extra effort. Make sure you keep in mind a mobile strategy for your business.
Offer an e-book, a how-to, etc. to your ideal clients so they can know, like and trust you while also growing your checking account.
You can capture leads by asking potential customers to provide their contact information in order to download the e-book or how-to. You are now able to email these potential customers your content (boosting SEO) and information about your products/services.
Scaling your business doesn’t have to be difficult or scary. It can be as simple as making a few minor tweaks to your current business model.
Once you make some of these tweaks, your evergreen style of marketing will make you and your checking account very happy.