Small businesses sometimes have the cards stacked against them from the start. They open their doors with the best of intentions, but poor management and a few bad decisions can halt their progress before they have been in business for six months. Understanding why small businesses fail will prevent you from making the same mistakes and allow you to look forward to a bigger and brighter future.
Poor Cash Flow Management
Your cash flow is the lifeline of your business. Poor money management will sink a business rather quickly and put you in a position you may not be able to get out of. Create a budget and stick to it. Save money by looking for the best discounts. Avoid overspending just because you found a great deal. Buy what you need at the best price and wait to “stock up” until you are a little more financially secure.
Excessive Debt
Excessive debt is a major problem for small businesses. Establish a line of credit, if you can. Avoid borrowing money to make ends meet. With a line of credit, you have money available as you need it, provided you make your payments as scheduled and don’t overspend. This will also help you establish good credit and allow you to take out a business loan if you want to expand in the future.
No Business Plan
If you want your small business to succeed, you need to have a detailed road map. Creating a solid business plan will guide you through difficult times and help you plan for the future when your business is moving forward. A good business plan will show the goals you have set and provide a time frame that is manageable. It will also include alternatives you can use if your first plan of action fails.
Lackluster Marketing
Poor marketing is one of the biggest problems a small business owner has. Many are under the impression that good marketing tools are expensive. Actually, the best marketing tools are free. Word of mouth is the best marketing tool you have. Offer a small discount to dedicated customers who send in referrals. Create social media accounts and post on them every day. You will be amazed at the response you get!
Poor Investments
Investing in your business is a must. Investing at the wrong time and in the wrong way can be disastrous. When your business is growing, only invest in things that will provide a quick return on your investment. Tying up your money in a long-term investment will disrupt your cash flow and may impair your company’s ability to operate effectively. If you want your small business to succeed, you need to understand what causes many small businesses to fail. Know your business’s strengths and weaknesses and take advantage of the marketing tools you have at your disposal. Creating a successful business is easy when you have a solid plan to follow and know what you need to succeed. Take advantage of the things you have going for you and your business will continue to grow.
