Category Archives: Promoting Your Small Business

5 Simple Ways to Scale Your Business

  Running a thriving, startup business is great. Having a business that scales? Even better. Scaling your business is different from growing your business. GROWTH – When you grow your business, your revenue increases at a steady rate with resources

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video marketing

Why you need to invest in video

I’m the queen of multitasking. As I write this, I have 12 tabs open and Pandora playing in the background. In this fast-paced world where we’re always thinking about 1200 different things, video marketing is dominating the content creation space.

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Don't give away equity in your business

Going Big Without Giving Away Equity

If you’ve watched Shark Tank or read any of our articles on Angel Investors, you know that those opportunities come with a cost: equity. I personally am not a fan of giving away equity. A lot of industries will have

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Are you leaving Facebook because of the recent issues with congress?

Facebook and Your Business

If you’ve turned on the news at all this week you’ll see one of my favorite people, Mark Zuckerberg, Creator of Facebook, testifying in front of Congress. If you missed the reason he’s testifying,  I’ll summarize it for you: Facebook

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Video call

Using Video to Increase Reach

By now, your business is probably on social media. Facebook is probably one of the first social media accounts you obtained for your business. I’m betting your newsfeed on Facebook is full of live videos and there’s a reason for

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Couple with second location of thriving business

Common Mistakes Business Owners Make

Whether you’ve been in business for decades or you’re just starting up, there are some common mistakes some business owners make. No one is immune. Let’s talk about some of the common issues and how to avoid them! Failure to

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Online small business reviews

How to Deal With Online Reviews About Your Small Business

These days, a small business owner’s worst fear is turning on the computer and seeing a bad review about his or her business. With numerous review sites such as Yelp and the influence of blogging, the everyday person can voice his or her

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Small Business Metrics

Small Business Metrics That You Need to Know

When small business owners start a business they realize there are more responsibilities than they  first thought. Small business owners usually obsess over analytics when it comes to the aspects of running a business. Analytics show how efficiently a business

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